After graduating from the University of Alberta with a BComm and the Richard Ivey School of Business at Western University with an MBA, James became an investment banker at a national investment dealer in Toronto. In the early 1990s he left Bay Street to invest in Vancouver-based Sepp's Food Group, a specialty food manufacturing company which was later listed on the TSX. He held various positions over the years, including President, CFO and ultimately CEO when it was sold in 2010. Prior to joining Rhema Health Products as CEO in 2019, he was President and Director at Mazza Innovation, a botanical extract company, and Managing Director of ProSnack Natural Foods, a manufacturer of healthy snack foods. Since 2010, he has been a c-level executive in three companies that were sold to publicly listed entities, including two that were sold to NYSE listed companies. James has served as a Director of the Food Innovation Centre of BC, Food Processors of Canada, Timia Capital Corporation, and the Canadian Food Innovation Network, often taking on Audit or Governance Committee Chair positions. He has served as Chair of the Functional Foods Alberta Centre of Excellence and the BC Food Processors Association, and Vice-Chair of the Investment Agriculture Foundation of BC. In early 2025 he was named to the Premier's Task Force on Agriculture and Food Economy.