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2017 REELTHANKSGIVING CHALLENGE RETURNS FOR BC FILM & TELEVISION INDUSTRY, SEPTEMBER 25 – OCTOBER 6

2017 REELTHANKSGIVING CHALLENGE RETURNS FOR BC FILM & TELEVISION INDUSTRY, SEPTEMBER 25 – OCTOBER 6

100% of Proceeds to go to Greater Vancouver Food Bank

For Release – September 25, 2017

Vancouver, BC – Thanks, in part, to a booming film and television industry in BC, productions across the province are set to participate in the fifth annual ReelThanksgiving Challenge, pitting production teams, unions and studios against one another to see who can raise the most funds and food for the Greater Vancouver Food Bank.

Beginning September 25th and coinciding with the end of Hunger Awareness Week in Canada, dozens of productions and local unions currently filming in BC will be competing to raise thousands to support the food bank, which services more than 26,500 individuals each week in Vancouver, Burnaby, New Westminster and the North Shore.

“Dozens of productions and thousands of cast and crew members across the province are blessed to call British Columbia home, and we wanted to give back to the community as a token of our appreciation,” says Rob Larson, Business Agent at the Directors Guild of Canada, British Columbia Chapter. “We’re encouraging all participating productions, guilds, studios and partner organizations to get in the spirit of the competition and contribute in support of the Greater Vancouver Food Bank.”

The campaign last year raised a record-breaking $156,830.00 in support of the Greater Vancouver Food Bank, which is able to convert each $1 donated to $3 worth of food, thanks to its ability to puchase at scale. The top production last year was Arrow, which raised a total of $37,252.50 in nutritious food and funds.

In four short years, the ReelThanksgiving Challenge has raised more than $360,000 from the film and television industry, which contributed more than $2 Billion to the province’s economy last year.

“The Greater Vancouver Food Bank is humbled and honoured that BC’s film and television industry has once again chosen to support our mission and work towards helping reduce food insecurity in Vancouver, Burnaby, New Westminster and the North Shore,” says Aart Schuurman Hess, CEO of the Greater Vancouver Food Bank. “In four short years, this has become one of the most important events of the year for our organization, thanks to the generosity of all the different film and television industry personnel and organizations that work in BC.”

The fundraising fun starts on Sept. 25th and ends Oct.6th.

For more information and to get involved visit http://gvfbs.convio.net/reel

You can follow and promote the challenge through social media via #ReelThanks17

For more information about the Greater Vancouver Food Bank, visit www.foodbank.bc.ca

 

To schedule an interview with the Greater Vancouver Food Bank or with a representative from BC’s film and television industry, media are asked to contact [email protected].

 

About Greater Vancouver Food Bank:

The Greater Vancouver Food Bank is a non-profit organization with a mission to create empowering environments that provide and promote access to healthy food, education and training. The GVFB provides assistance to over 26,500 people weekly through 13 food locations and more than 80 community agencies located in Vancouver, Burnaby, New Westminster and the North Shore. The GVFB is committed to its vision of accessible, healthy and sustainable food for all and through community collaboration, is pro-actively working to help reduce food insecurity.

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Media Contact:

Eddie Tabakman

[email protected]

604-306-0875